Voice of Customer

Measure What Matters With Customer Surveys

Capture customer sentiment with NPS, CSAT, and CES surveys. Identify your happiest customers, track satisfaction trends, and turn feedback into action—all integrated with your advocacy program.

Start Measuring Sentiment

Industry-Standard Survey Types

Choose the right survey for every touchpoint in the customer journey

NPS|Net Promoter Score

Measure customer loyalty with the industry-standard "How likely are you to recommend?" question. Track promoters, passives, and detractors over time.

Example Question:

"How likely are you to recommend us to a friend?"

Scale: 0-10Score: -100 to +100
CSAT|Customer Satisfaction

Measure satisfaction with specific interactions, purchases, or support experiences. Get immediate feedback on what matters.

Example Question:

"How satisfied are you with your experience?"

Scale: 1-5 starsScore: 0-100%
CES|Customer Effort Score

Measure how easy it is for customers to do business with you. Lower effort = higher loyalty and retention.

Example Question:

"How easy was it to resolve your issue?"

Scale: 1-7Score: 1-7
Custom|Custom Surveys

Build your own surveys with multiple question types. Mix and match to get exactly the insights you need.

Example Question:

"Your questions, your way"

Scale: Any formatScore: Flexible

How Surveys Work

1. Create

Choose a survey type or build custom. Add your questions and branding.

2. Distribute

Share via email, embed on your site, or trigger after key events.

3. Analyze

View real-time results with AI sentiment analysis and trend tracking.

4. Act

Identify promoters for advocacy, address detractors, and close the loop.

NPS: Find Your Promoters

Net Promoter Score isn't just a metric—it's a way to identify your most loyal customers who are ready to become advocates. Sentiments automatically segments respondents and helps you engage each group appropriately.

  • 9+
    Promoters

    Invite to advocacy quests, request testimonials

  • 7-8
    Passives

    Nurture relationship, gather specific feedback

  • 0-6
    Detractors

    Prioritize outreach, resolve issues, prevent churn

Your NPS Dashboard

+47
NPS Score
Promoters (9-10)
62%
Passives (7-8)
23%
Detractors (0-6)
15%

Survey Features

Instant Analysis

AI-powered sentiment analysis runs on every response. See trends, themes, and insights in real-time without manual work.

Points Rewards

Incentivize survey completion with points. Advocates earn rewards for sharing feedback, improving response rates.

Trend Tracking

Monitor NPS, CSAT, and CES scores over time. See how product changes and initiatives impact customer sentiment.

Smart Targeting

Trigger surveys based on events—post-purchase, after support tickets, at key milestones, or on a schedule.

Follow-Up Automation

Automatically send thank-you emails, route detractors to support, or invite promoters to leave public reviews.

Export & Integrate

Export data to CSV, connect to your CRM, or use our API to sync survey data with your existing tools.

Surveys + Advocacy = Growth

Sentiments surveys are designed to fuel your advocacy program. High scorers become advocates, feedback shapes your product, and everyone feels heard.

📈

Identify Promoters

NPS promoters are automatically flagged as potential advocates

🎯

Invite to Quests

Send personalized invites to join advocacy quests based on scores

Drive Reviews

Happy customers are prompted to leave public reviews and testimonials

Ready to Hear What Customers Really Think?

Start measuring customer sentiment and turning feedback into growth.