Get Started With Sentiments
Launch your customer advocacy program in minutes. This guide walks you through everything from account setup to inviting your first advocates.
Your Journey at a Glance
Eight steps to launch your complete advocacy program
Create Your Account
Start by signing up for a free Sentiments account. You can use your email or sign in with Google for a faster setup.
Start with our free Starter plan
Upgrade anytime to unlock more features
Start building your program immediately
Sign Up
Complete Business Setup
After signing in, you'll be guided through our setup wizard. This creates your business profile and customizes your advocacy portal.
Enter your business name, create your unique URL slug (e.g., sentiments.com/your-company), and confirm your email.
Add a description, select your industry (E-commerce, SaaS, Retail, etc.), and optionally link your website.
Review your information and complete setup. You'll be redirected to your new dashboard.
Setup Progress
Step 2 of 3Verify Your Domains
To protect your business and customers, we verify that you own the domains where you'll embed Sentiments widgets. Choose from multiple verification methods.
Verification Methods:
Add a TXT record to your domain's DNS settings. Best for those with DNS access.
Upload a verification file to your website's root directory.
Add a meta tag to your website's <head> section. Easy for most website platforms.
Add a verification line to your robots.txt file. No code changes required.
Point a subdomain CNAME to our verification server.
After domain verification, we'll also check that your privacy policy mentions Sentiments and your customer feedback collection practices. This ensures compliance and transparency.
Domain Verification
Requiredsentiments-verify=abc123xyzCreate Your First Quest
Quests are gamified campaigns that guide advocates through meaningful actions. Start simple with a "Get Started" quest for new advocates.
What to include in your first quest:
Welcome Quest
Get started as a brand advocate
Set Up Rewards
Motivate your advocates with rewards they can redeem using their earned points. Sentiments supports multiple reward types to fit your business.
Reward Types Available:
Link any product from your store. Choose to include free shipping or let advocates pay for shipping at checkout. You have full control over what works best for your business!
Offer gift cards from over 2,000 participating brands including Amazon, Target, Starbucks, and more—plus Visa and Mastercard prepaid cards!
Start with a simple discount code reward (e.g., "10% off" for 500 points). You can always add more reward types later.
Rewards Catalog
Invite Your Advocates
Share your unique signup link with customers to invite them as advocates. They'll create an account and instantly see available quests.
Your shareable link:
sentiments.com/join/your-companyWhere to share it:
Email Template
Subject: You're invited to our VIP Advocate Program!
Hey [Name],
As one of our best customers, we'd love for you to join our advocate program. Earn points for actions you might already be doing—like reviews, referrals, and social shares—and redeem them for exclusive rewards.
Join here: sentiments.com/join/acme
See you inside!
Add Widgets to Your Site
Embed Sentiments widgets on your website to collect feedback, display testimonials, and let customers access support—all seamlessly integrated with your brand.
Available Widgets:
Let customers submit feature requests, report bugs, and vote on ideas. Appears as a floating button or embedded panel.
Embed a support desk widget for customer inquiries. Tickets are tracked in your dashboard with full conversation history.
Showcase approved testimonials from your advocates. Multiple layouts including carousel, grid, and wall of love.
Track referral clicks and conversions. Automatically attributes sales to your advocates for reward points.
Copy a single script tag to your site. Works with any platform—WordPress, Shopify, Webflow, custom HTML, and more.
Widget Embed Code
<!-- Sentiments Widget --> <script src="https://sentiments.com/widget.js" data-business-id="your-id" data-widget="feedback" ></script>
Connect Your Integrations
Supercharge your advocacy program by connecting your existing tools. Automate task verification, sync data, and create seamless experiences.
Popular Integrations:
Developer Tools:
Full API access to manage advocates, rewards, quests, and more programmatically.
Receive real-time notifications for events like signups, completions, and redemptions.
API Keys
What Happens Next?
Once you've completed setup, explore everything you can do from your dashboard
Monitor Activity
Track advocate signups, quest completions, and reward redemptions in real-time.
Create Quests
Design seasonal campaigns, product launch quests, or tier-specific challenges.
Playback Sessions
Watch user session recordings to understand customer behavior and pain points.
Reward Affiliates
Track referral clicks, conversions, and automatically reward your advocates.
Prioritize Feedback
Collect and organize feature requests, ideas, and bug reports from customers.
Advocate Support
Handle support tickets with full conversation history and advocate context.
Call Sentiment
Analyze phone call recordings to understand customer sentiment and satisfaction.
Product Reviews
Collect and display authentic product reviews from your happy customers.
Testimonials
Request and showcase customer testimonials with video and text formats.
Run Surveys
Create NPS, CSAT, and custom surveys to measure customer satisfaction.
Manage Rewards
Set up gift cards, discount codes, and product rewards for your advocates.
Points System
Configure point values, tiers, and redemption rules for your program.
Pro Tips for Success
Best practices from businesses running successful advocacy programs
Start with your best customers
Invite customers who already love your product. They're more likely to engage and set the tone for your community.
Keep quests achievable
Start with simple tasks (follows, shares) before asking for reviews or referrals. Build engagement gradually.
Make rewards valuable
Offer rewards advocates actually want. Exclusive discounts, early access, or free products work well.
Celebrate your advocates
Recognize top performers publicly. Feature them in newsletters or on social media to boost engagement.
Need Help Getting Started?
Our team is here to help you launch a successful advocacy program
Ready to Launch Your Advocacy Program?
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